What's the point ...

Dorsetmike

Member
of redesigning/rebranding packaging of products or logos etc? OK if you're going to change from say glass jars to plastic, being lighter weight to transport and less danger of breakage, but just changing it for the sake of the "image" seems daft.

Apart from the graphics design companies/consultants, who benefits from it? It's usually associated with a price hike too, so we poor customers pay.

One Tesco product I buy regularly has been repackaged twice in the last 18 months, price has gone up about 30%

Why did the Paymaster General need to become "xafinity paymaster" with a small logo in a circle at the end?

They might as well rebrand milk as "cow juice", or eggs as "hen fruit", makes about as much sense!
 

teddy

Duckmeister
Trouble is you are looking for logic Mike, whereas marketing is based on b**llsh*t. Scottish Widows proved that an easily recognized familiar logo is the best possible advert. There are two products that I no longer buy because the manufacturer changed the name to that of the French product. What a cheek.

teddy
 

Krummhorn

Administrator
Staff member
ADMINISTRATOR
. . . cow juice ... or eggs as "hen fruit", makes about as much sense!

I love those descriptions ... :lol: ...

It's true though ... here in the southwestern part of the US the labels on everything are in two languages: English and Spanish, and I hate that. Why not include German, French and Italian as well? There as many people here in the US from those countries of origin as there are from Mexico.

Each time a product is 'relabeled' the whole design changes and <shrug> the price goes up ... or instead of raising prices, the package size gets smaller, or worse, when both the packaging wanes and a price rise at the same time.
 

teddy

Duckmeister
Lars
My cousin lives and teaches in California and tells me that the English Spanish ratio is now even.

teddy
 
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